The last couple of years there has been much progress in the area of portable technology. Unfortunately these gadgets don’t look very fashionable. That is why companies from the technology sector are increasingly starting to collaborate with the fashion industry.
For example the fashionbrand Ralph Lauren has marketed a shirt which keeps track of your breathing, heart rate and how many calories you have burned. In the fabric of this black shirt, silver coated wires are woven. These wires are connected to a small Bluetooth device, this device sends the data to an app on your phone or iPad so you can see exactly what result you have booked during your workout.
Not only in the field of clothing but also the world of jewelry a lot is happening
Rebecca Minkoff, designer of bags and jewelry, collaborates with Case-Mate. This is a company that makes protective cases for phones. During the New York Fashion Week, They presented a collection of stylish gadgets. The collection contains among other things a golden phone charger and a bracelet with studs that you can use as USB cable.
Also on the market this winter, is the MICA bracelet. Mica stands for My Intelligent Communication Accessory. With this gadget, you can keep track of appointments, phone calls and messages. The looks? The bracelet is available in white and black snakeskin and is deployed with semi-precious stones and pearls. This design stems from a collaboration between Intel and software company Opening Ceremony, a concept that offers a platform for new and established designers. The innovative piece of jewelry will cost about thousand euros.
I think it is very cool that technology and fashion are collaborating more and more often. I am very interested in gadgets like the Apple Watch and Google Glasses. Fashion makes these gadgets look more usable and a part of our every day life.
Sources: Gear Patrol, Rebekka Minkoff, style.com
Berberella 