What is it?
Harmless Harvest is a company that sells raw and organic coconut water, their website is very simply designed, what they want to express is that they don’t tell cooked up stories or they tell you any lies because they don’t claim their product is perfect. They don’t want to sell a certain lifestyle, they just offer 100% raw coconut water.
They use ingredients that are keystone species in their native ecosystems and are adapted to sustainable non-invasive harvesting. The ingredients produce high bio-availability nutrition and they deliver outstanding and innovative flavor. At last this company helps developing traditional organic farms.
Why is it cool?
I think this is an example of a cool company because they are explicitly clear about what they offer. The website doesn’t offer a lot of strings and bells about how good they are for the environment, they just tell what they do, that’s it.
It looks like they don’t work from the idea to sell lots and lots of products but they started this with a certain idea about how food should be produced and how it should be placed on the market.
Future
I think in the future companies will use different strategies to put their products on the market. They make use of the demand for honesty and transparency. I think the amount of companies that are founded from an ideal will grow, we will be fans of certain companies of products because we respect the philosophy behind what they offer.
Berberella 